by trae | Jul 17, 2026 | Blog
Ask most entrepreneurs how their business is going and you’ll get a revenue number, a headcount, or some other KPI. Ask them how they’re doing, and the answer I often receive is “fine”. The question I wrestle with is “fine” enough, why not “good” or...
by trae | May 11, 2026 | Blog
Entrepreneurship is romanticized in our culture, but the reality of entrepreneurship often is not as glamorous. We celebrate the founders, the pivots, and the origin stories but we rarely talk honestly about what the journey actually costs, or why so many businesses...
by trae | Jan 8, 2025 | Blog
As the calendar flips to a new year, I find myself filled with ambition to tackle new goals while also reflecting on those I met—and those I didn’t—in 2024. In 2023, I accomplished a personal milestone: completing my first half Ironman in Sandusky, OH. Grinding out a...
by trae | Nov 1, 2024 | Blog
I was recently reading some research on goal setting theory. We all know you cannot achieve a goal unless you set a goal. The difficulty lies in navigating the tension between setting a goal high enough to be challenging, yet not so high a person becomes...
by trae | Oct 9, 2024 | Blog
Aristotle said, “Knowing yourself is the beginning of all wisdom”. After spending a weekend at DePaul University under the tutelage of Robert S. Rubin, I realized what I thought to be true versus what is true, based on evidence, are two different things. Dr. Rubin...
